The Marketing Strategy No One Talks About

If you run a MedSpa, TRT clinic, lab, or any other medical business, chances are you’ve been told to post content, build a brand, and wait for leads to come in.

But here’s the truth: content alone isn’t going to grow your business—at least not fast enough.

Most businesses wait on warm leads. They post to Instagram, make a few TikToks, hope their YouTube gets views, and rely on word-of-mouth. But the reality is, these are slow, unpredictable channels, and in today’s market, speed wins.

The strategy we use to 2–3x monthly revenue for medical businesses starts differently—with cold traffic.

We start by going direct. Think cold calling, cold email, and paid ads. You’re reaching people who don’t know you yet—but are actively looking for what you offer.

Here’s what works:

For B2C medical businesses like MedSpas and TRT clinics:

• Run high-converting paid ads with clear, specific offers (ex: “Free Body Scan” or “Botox for $9/unit”)

• Use lead magnets to collect info and follow up with retargeting

• Build trust with video testimonials and quick walkthroughs of your office

• Start small ($15–$20/day in ad spend) and dial in what works

For B2B medical businesses like labs, DME, and billing companies:

• Use a lead scraper to build a list of local physician offices or clinics

• Create a cold call script (use AI to help write and refine it)

• Call 20–30 of them yourself and test what works

• Once you get a yes, hire a virtual assistant cold caller ($200–$500/month) and scale

• Keep optimizing based on call results and feedback

One key to making this work: give away something valuable for free. Not just an audit. Go deeper. Offer real, tangible value up front—custom reports, full setup, payment breakdowns, consults. Make it so good they feel silly saying no.

After your cold outreach system is working, then you layer in content, social proof, and automation. Now people will Google your business after a call—and actually like what they see. That’s when warm traffic supports and amplifies your growth, instead of being your only strategy.

Most businesses get this backward. They start with content. But the real growth happens when you flip the approach.

Start with cold. Scale with systems. Add warm traffic once your pipeline is full.

Watch the full breakdown on YouTube here:
https://youtu.be/xbS9bFnkGS4

If you’re under $10k/month and want help getting your first few clients, I’m launching a discounted beta version of my new course. Email me at [email protected] if you want in.

If you’re already doing $10k/month or more and want to scale up, book a strategy call with me here:
https://calendly.com/lunarstonebrokerage-vidcoursely/

Until next time,

Sameer
Founder, VidCoursely & Lunarstone Brokerage