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Lead Gen Jay Liked Our Post — Here’s the System He Endorsed
The B2B Lead Gen Strategy That Actually Works in 2025
If you’re a B2B medical business (think labs, home health, DME, billing companies), here’s a hard truth:
Paid ads are not your first move.
Yes, they can work—but if you’re under $50K/mo, running Meta or Google Ads without a proven offer, nurturing system, or sales process is usually a waste of time and money.
And I’m not the only one saying it—Jay Feldman (Lead Gen Jay), a 7 figure business owner who scaled a Top 10 PR Agency in the USA, liked one of our X (twitter posts) on a strategy we use:

“Paid ads are overrated for early-stage B2B medical businesses.
What works better?
→ AI-powered lead scraping
→ Cold email/call systems
→ Scripted sales process
→ Basic credibility (website, Google, case studies)”
He’s dead on. These are the exact systems we’ve used to grow medical clients from zero to consistent five-figure months.
Here’s how it looks in practice, lets elaborate on it a little:

Gif by fallontonight on Giphy
The 4-Part Lean B2B Client System
1. AI-Powered Lead Scraping
Use tools like Clay, Apollo, or Instantly to build a list of hyper-relevant leads: physician offices, clinics, practice managers—whoever your target is.
Focus on:
→ Specialty
→ Geography
→ Size (staff count, revenue if possible)
2. Cold Outreach That’s Actually Personalized
Your cold emails or calls shouldn’t feel cold.
Every message should:
→ Mention something specific to them
→ Show how you solve their problem
→ Include a simple CTA: “Interested in a quick call next week?”
3. Scripted Sales Process
When they respond or answer the call, you need a plan.
→ Pre-frame the call: “Here’s what we’ll cover”
→ Ask about their current setup
→ Share 1–2 quick wins you can get them
→ Close for a low-commitment next step
4. Basic Online Credibility
You don’t need a $10K website.
You do need:
→ A clean landing page or site
→ 2–3 Google reviews
→ 1 written or video case study
→ A Calendly link
These 4 steps alone can generate predictable inbound interest in 30–60 days.
Why This Works
→ You stay lean. No ad budget required.
→ You control volume—scale up as you build ops.
→ You build a brand by being helpful and visible, not salesy.
→ You create a repeatable system that a VA can eventually run.
What You Should Do This Week
✅ Build a lead list of 50 medical businesses
✅ Send out 25 cold emails using a refined template
✅ Get your landing page and Calendly link live
✅ Record a short 60-second Loom case study
✅ Track opens, replies, and meetings—optimize fast
This is how you scale from $0–$10K/month in the B2B medical game.
You don’t need a marketing degree—you need a system.
Want help setting up your outbound system or sales script?
I’m building a community for under $10K/mo and scaling founders.
You’ll get:
→ 1:1 guidance
→ Live Q&As
→ My full cold outreach and VA systems
Reply to this email or click here to join Clientflow
And if you’re already doing over $10K/month and want to scale to $30K–50K+ with automation, media, and team support—book a call here.
Stay sharp,
Sameer
Founder @ VidCoursely & Lunarstone Brokerage
Helping medical businesses scale with systems, not guesswork
Business Brokerage Owner (Scaling and Selling 7+ figure businesses)