How should you market your medical company?

How Should You Market Your Medical Company?

There are two main ways to drive growth in your business: warm traffic and cold traffic.

Warm traffic comes from people who already know, like, or trust you. This is built through content and consistent presence—YouTube videos, social media, email newsletters, live events, or even boots-on-the-ground efforts like pharma reps. It’s relationship-based and long-term.

Cold traffic means reaching people who don’t know who you are—but are actively looking for a solution. This includes cold calling, cold email, and paid ads. It’s fast, scalable, and high-impact—when done right.

After running campaigns across dozens of medical businesses, here’s what we’ve found:

• B2B (Medical Businesses Selling to Other Businesses): Cold calling delivers the highest ROI. It’s direct, efficient, and still king in the B2B medical world.
  

• B2C (Direct-to-Patient or Consumer): Paid ads outperform everything else—especially when paired with video content and a solid follow-up funnel.

Regardless of your model, here’s a principle that wins every time:

That might be:

• A free trial

• A complete setup at no cost

• A personalized audit or strategy session

Lead with real value—and watch how quickly you attract the right clients.

Lets give an example of a medical billing company. What should you do?

I would suggest giving a free lead magnet for them - for example (yes this was done by chat gpt!):

Why Does This Work?

Because it’s simple, scalable, and actually provides value. You’re not just “marketing”—you’re positioning yourself as the expert by leading with results.

Here’s how to do it step-by-step:

1. Use an AI lead scraper to build a list of physician offices or medical businesses.
   

2. Generate a cold call script using AI (customized and tested by you).
   

3. Start dialing. Track responses. If even one positive lead comes through, you’ve proven the system works.
   

4. Now it’s time to hire a cold-calling VA. You can find quality VAs for around $200/month—train them on your script, and let them handle the outreach.
   

5. Once trained, your VA can start bringing in qualified leads on autopilot.

This is how you move from hustling for leads to building a repeatable machine.

By the way, I’m dropping tutorials on cold outreach, scaling with VAs, and selling a business along with client / business acquisition over on my YouTube channel:
👉 Subscribe here

PS:

• If you’re currently making under $10k/month, I’m launching a ½ OFF paid course (beta test group) on how to land your first 2–5 clients.
  👉 Email: [email protected] to get access.
  

• If you’re already doing $10k+/month and want to 2–3x your revenue,
  👉 Book a free strategy call

Let’s scale.

Cheers!
Sameer Syed