How One Medical Lab Tripled Revenue in 90 Days (Here’s How We Did It)

What if I told you a small clinical lab in Illinois went from zero signed contracts to tripling their revenue in under 90 days — without ads, gimmicks, or guesswork?

This week, I want to break down one of our most successful client transformations so far — and give you some actionable insights to start implementing right away.

In case you’re a visual learner - We put together a quick video breakdown of the entire system — check it out here:
👉 Watch Now on Loom

🧪 The Lab That 3X’d in 90 Days

Client: Stockholm Medical Services
Type: Clinical Pathology Lab
Goal: Partner with home health agencies across Illinois
Problem: No formal outreach system, weak visibility, only 2 prospects in loose talks

What We Did:

• Mapped their Ideal Partner Profile (home health & skilled nursing agencies)

• Built messaging that sounded like a top-tier rep — all AI-enhanced

• Scraped & verified over 1,000 leads across Illinois

• Our trained cold callers ran daily outreach & booked calls

• Rebuilt their site & created a pro video that instilled credibility fast

✅ The Results:

• 3 new referral contracts (including one owning 7 nursing homes)

• Revenue tripled in 3 months

• Full outbound system built in < 30 days

• Weekly appointments now flowing consistently

• Investor-ready & preparing for long-term scale

🧠 Want to Do the Same? Start Here.

If you run a medspa, home health company, mobile provider team, diagnostic lab, or even billing agency — you can apply this same framework right now. Here’s where to begin:

1. Define Your Ideal B2B Partner

Who sends you patients? Who should be sending you more? Get specific — location, size, service model, decision-maker titles. This is important to figure out the type of people you’ll be working with.

2. Build Target Lists Smartly

Use AI tools or Sales Navigator (a list of AI tools coming soon!!) to build a list of qualified decision-makers. Make sure they match your ideal client — this step is often rushed and that’s a big mistake. You should know the age, demographic, lifestyle, etc down to minute details of your perfect client.

3. Reach Out with Value (Not Spam)

Craft emails or cold calls that speak to their goals. Mention how you help their patients or their bottom line — not just your services. Take your time coming up with a great lead magnet or “free sample” that will get people hooked. Think of free samples at Costco, how can you say no?!

4. Don’t Wait for Perfect — Start Outreach Now

A polished but unused script gets you nowhere. Make 5 calls a day. Email 10 people. Action builds pipeline. Remember though, volume is KEY (i’m talking 1,000+ a day!). A client of mine recently asked if 4 emails and 5 calls a day would be enough.

I was honest…nope. We have sent 1,000+ emails a day and a good email open rate is only 3-5% - if that! Same with cold calling, no one wants to get hung up on, but you have to try it.

We're also taking everything we've learned from scaling 100+ clients (and our own internal systems) and turning it into free, tactical videos — launching soon on our new YouTube channel. If you’d like to subscribe early here it is: https://www.youtube.com/channel/UCLmlDQ1i2naPrpBW0Mb_dfg

We're also working on a FREE course to help medical founders and operators implement this exact system — no fluff. I’ll keep you posted once the course is released for you to duplicate these results.

Ready to build a referral pipeline that compounds every month?
Let’s talk. We’ll help you turn your service into a scalable growth machine.

👉 Book a Discovery Call here:
https://calendly.com/lunarstonebrokerage-vidcoursely/client

Talk soon,
– Sameer Syed
Founder, Vidcoursely
SEC-Licensed Business Broker | Growth Systems for Medical Companies